If you’ve been in the real estate game long enough, you know that choosing photography for your listings used to be something that set you apart. In the last five years it has become a necessity. Now if you avoid great photography of your listings you do so at your own peril.
Here’s five quick reasons you need professional photography!
1. PROFESSIONAL PHOTOS ARE A GREAT FIRST IMPRESSION — FOR THE HOME & YOURSELF
Buyers respond to photos. Every online retailer knows this concept. The ones that provide dynamic, detailed photos that are clear gain the customers trust and a therefore a greater reputation. Real estate is now bought and sold online — buyers go right to the web to check out homes, striking ones that don’t look good as they go and thereby eliminating a sale. This is your first place as an agent to make a great impression about the home and about your abilities. Image matters and listing photos reflect on yours.
2. SELL FASTER LISTINGS FASTER WITH PROFESSIONAL PHOTOGRAPHY
As shown by a Redfin study conducted in 2013, professional photos boost the speed at which a home sells. Below is a chart detailing the average number of days FASTER a listing would close when it was accompanied with professional level photography. What would cutting the time a listing was on the market by one to three weeks do for you and your clients? .
3. SOCIAL MEDIA CONTENT
We know that today’s buyers are highly engaged on social media and incredibly visual. Social websites are a great way to promote to, target, cross sell, funnel, and connect your audiences with your listings. Professional photography presents you with a tool that can be leveraged far beyond your multiple listing service. With a few clicks of a mouse these photos can be seen and shared by hundreds of people in your professional and personal network for FREE and then targeted to their friends for pennies on the dollar. But only if you have the images!
4. SAVE TIME BY HIRING A PROFESSIONAL REAL ESTATE PHOTOGRAPHER
A professional photographer saves you time and money. While you’re doing what you do best and what is most profitable — showing another home, closing with a client, or creating new listings — a professional photographer can arrive, photograph, edit, and deliver photos for your listings. You don’t even have to be on site! Just coordinate with our trusted professional team at Real Estate Exposures and we can enter the home with lock-box information, photograph the house using best practices in real estate photography, and deliver listing ready images for you to download. Learn more about our process and offerings by visiting our services page.
5. PROFESSIONAL QUALITY AND KNOWLEDGE
With the way technology has improved in the last decade you may feel that a ‘phone quality’ photo is good enough for your listings. It’s true that phones can take amazing photos — but the operator still needs to be a competent photographer to get the best image. A knowledge of appropriate angles, composition, editing, along with professional DSLR cameras, a variety of lenses, and the experience of photographing thousands of homes helps set us apart from the competition. On top of this is our proprietary editing process allowing for the whites to be whiter and the colors to be truer to than our leading competitor. Do you really want to spend your time editing photos on your phone? Or is professionally photography worth a try…