Jodie Stovall | E-Commerce Operations Specialist and Shopify Administrator

Jodie Stovall

E-Commerce Operations Specialist & Shopify Administrator

LinkedIn Profile  |  ecoridemt.com  |  Kalispell, MT

Executive Summary

Operations-driven E-Commerce Specialist with proven expertise in Shopify store administration, multi-domain routing, catalog architecture, order fulfillment, and Google Workspace operations. Skilled in building streamlined storefronts, managing sub-brand landing pages, optimizing product catalog data, tracking web performance via GA4, and automating daily workflows to drive operational efficiency.

Google Ecosystem & Digital Workspace Operations

  • Google Workspace & Multi-Domain Administration: Configuration and management of custom domain accounts (@repedal.org), DNS setup, email alias routing, and digital workspace workflows.
  • Productivity & Collaboration: Daily management of Google Docs, Sheets, Calendar, Drive, and Meet for real-time document co-authoring, version control, inventory logs, and shared cloud asset storage.
  • Web Performance & Search Tools: Google Analytics (GA4) event tracking, Google Search Console indexing oversight, and Google Business Profile management.
  • Merchant & Retail Solutions: Setup and catalog synchronization for Google Merchant Center, Google Shopping listings, and SEO-friendly product catalog formatting.
  • Visual Page Builder & No-Code Administration: Utilized Zeno Page Builder and Shopify Liquid theme templates to design custom, high-converting landing pages for multiple sub-brands without needing custom backend software development.
  • Sub-Brand & Asset Layout Architecture: Engineered structured grid layouts, client proofing galleries, and clean navigation flows for service offerings (e.g., Western Montana Photos) and e-commerce listings within a unified Shopify framework.
  • Responsive Design & UX Optimization: Optimized visual hierarchies, call-to-action sections, and mobile responsiveness across custom Zeno page templates and theme pages.

Core Competencies & E-Commerce Skills

Store & Catalog Management Shopify Store Setup, SKU Management, Bulk Data Operations (Matrixify/CSV), Navigation & Collection Architecture.
Workflow & Operations Automated Store Workflows (Shopify Flow, Zapier), Order Fulfillment, Multi-Domain Routing, Inventory Logs.
Web Optimization & SEO Technical SEO Basics, Product Data Structuring, Image Optimization, Custom Theme Page Layouts.
Digital Media & Marketing Canva Asset Creation, Visual Branding, Sub-Brand Landing Pages, Customer Support Management.

E-Commerce Projects & Case Studies

EcoRideMT – E-Commerce Store Architecture

The Challenge: Building a multi-SKU retail catalog for sustainable transportation hardware while streamlining manual store administration.

The Solution: Configured a tailored Shopify store environment with organized product categories, structured collections, and automated email/inventory notifications.

The Result: A functional, production-ready online store with structured inventory tracking and seamless customer order processing.

Repedal (B.E.S.T.) – Digital Community Operations & Domain Routing

The Challenge: Transitioning a local community bike initiative into a clear online portal to manage inquiries, donations, and outreach across dedicated domain infrastructure (repedal.org).

The Solution: Adapted an e-commerce framework into a community hub with custom domain routing, establishing structured contact routes and organized intake tracking for inventory donations.

The Result: A reliable digital presence and custom email infrastructure enabling efficient communication and logistics support across the Flathead Valley.

Western Montana Photos – Theme Page Architecture

The Challenge: Presenting specialized service offerings and client proofing galleries within the existing e-commerce storefront under a distinct sub-brand domain (westernmontanaphotos.com).

The Solution: Engineered custom Liquid theme page templates and structured grid layouts to deliver clean navigation flows and visual media galleries seamlessly integrated into Shopify.

The Result: A streamlined service hub and visual gallery optimized for mobile performance and easy client navigation.

Key Solutions & Operational Impact

  • Streamlined Catalog & Bundling Solutions: Organized multi-part product listings and custom variant logic on Shopify to make multi-item purchases intuitive for customers.
  • Multi-Domain & Sub-Brand Integration: Successfully connected and managed primary and external domain pointers (such as repedal.org and westernmontanaphotos.com) to route traffic seamlessly into unified Shopify and Google Workspace systems.
  • Inventory Tracking Efficiency: Built live spreadsheet logging and metadata tags in Google Sheets to track stock levels, monitor reorder thresholds, and minimize inventory gaps.
  • Site Performance & Layout Optimization: Conducted routine site checkups, image compression, script adjustments, and mobile layout refinements across page builders and Liquid templates to ensure fast page loads.

Operational Philosophy

  • Efficiency First: Building clean, reliable digital workflows so daily store operations run smoothly without unnecessary manual steps.
  • Scalable Systems: Structuring store catalogs, multi-domain routing, inventory sheets, and customer support channels so they can seamlessly grow alongside sales volume.